Ideas to help you deliver your mission

For several years, the TikTok application has experienced a surge in popularity worldwide. It’s even said that the platform has become the most used source of information for younger generations. Google has noticed that TikTok is encroaching on its territory: ‘Instead of scrolling through walls of text, Gen Z members rely on TikTok video recommendations…

In addition to taking a well-deserved vacation, summer is often a good time to accomplish projects in philanthropy and communications that we tend to postpone. Here are 8 tasks to consider for the summer season that will not only save you valuable time in the months that follow, but will also help you structure your…

We’ve prepared a list of 5 things to consider for engaging Generations Y and Z as donors. Indeed, the Y and Z don’t have the same interests and concerns as the generations before them, but occupy more and more space in the economy. It is therefore important to take them into account and to identify…

Can your charity or nonprofit count on the participation and support of loyal members? Is it becoming more and more difficult to convince them to renew their membership each year? Do you think that the benefits offered are interesting? Beyond their presence at the annual meeting and a right to vote, do you manage to…

What can I say about these last few months that hasn’t already been said. These are trying times for everyone and we’re reminded every day, so no need to repeat here. Instead, I thought I’d share a conversation I recently had with my mentor that really put things in perspective for me and that I…

In this article, we’d like to share some basic tips when it comes to content writing for the web. Simple tricks related to text formatting can easily enhance your social media posts, newsletter, blog and website. In addition to facilitating reading for your target audience, you’ll also improve your search engine optimization. First, when writing…

Imagine Canada carried out a very interesting study in 2019 about the community investment practises of Canadian employers. An initial survey was undertaken among 65 large companies that had collectively contributed close to $600 million in donations to nonprofit organizations across the country and a second survey was conducted with over 1,500 representatives of the…

We all know by now that social media is a must! But email is still an effective means of communication that all nonprofit organizations should use. Not only can it be a useful tool to communicate information, but emailing newsletters can also help you: In this article, Espace idées shares useful tips on how to…

Have you ever thought about surveying your donors, volunteers, employees or even board members? After reading this article, we’re certain you’ll want to because this communication tool can be useful to improve engagement and retention. We’ve highlighted a few tricks to guide you in the preparation of your surveys. Why is it important to survey?…

Regardless of the size of the region in which it operates, its location or the clientele it serves, any business that gets involved in its community will benefit from many positive spin-offs. Several companies have already developed processes to reduce their impact on the environment or they’ve established social committees to enhance the social climate…