A Trend-based Platform
TikTok is a trending platform and these trends often come with specific sounds. Moreover, when you watch a video on TikTok, you have the possibility of clicking on a small circle on the bottom right of the screen which refers to the sound used. By clicking on the icon, you’ll see all the videos that have been published with this sound. You’ll also have the option to "Add to Favorites" so that you can easily find and use it in one of your publications later.
Videos that are posted on TikTok end up on the "For You" page of people chosen according to the algorithm. The more a video is seen and gets engagement, the more it is put forward. On the platform, we often find content that is intended to be humorous and entertaining since this is what appeals to viewers the most, however, there is also a lot of educational content. What we suggest is finding a balance between educational and humorous content, while making sure to keep up with fast-changing trends.
Before jumping into TikTok, we advise you to start by exploring the platform and its content. You can do this without having to create an account. Here are a few examples of businesses on TikTok that use popular trends and sounds with humour while involving their team:
1. Poulet rouge https://firstname.lastname@example.org
2. Resto Lafleur https://www.tiktok.com/@restolafleur
3. No 900 pizza https://www.tiktok.com/@no900pizza
*In part 2, we’ll explore: how to get started on Tik Tok by creating an account, publishing a first video, the presentation of business pages, as well as a list of suggestions for videos to create to get started.
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